Social media isn’t just about posting pictures anymore – it’s where we make friends, learn new things, and connect with our favorite brands. Being “authentic” online means being real and honest instead of trying to look perfect all the time. When you’re genuine on social media, people trust you more and want to interact with you.
Show the Real You
People want to connect with other people, not just company logos or perfectly edited photos. As Luther, a social media maven at Keezy, explains: share fun moments from your day, tell stories about challenges you’ve overcome, or post pictures of you doing your favorite activities. For example, if you love baking, show the messy kitchen along with the perfect cake! These real moments help others relate to you, creating authentic engagement that builds lasting connections.
Have Real Conversations
Social media works best when you talk with people, not at them. When someone comments on your post, write back! Ask questions, share your thoughts, and really listen to what others say. It’s like having a conversation at lunch with friends – the back-and-forth makes everyone feel included and heard.
Share What Others Create
When your followers make cool stuff about you or your brand (like photos or reviews), share it! This is called user-generated content, and it’s like giving a high-five to your supporters. Always ask permission first, then showcase their work and thank them for being part of your community.
Team Up with Relatable Influencers
Instead of working with mega-famous celebrities, try connecting with micro-influencers. These are people with smaller but super-engaged followers who feel more like friends than stars. They can share honest experiences about your brand that their followers trust.
Keep It Real and Clear
Always be honest with your followers. If something changes or goes wrong, tell people what happened and how you’re fixing it. Being open about both good and bad moments builds trust – just like with real friendships!
Use Cool New Tech to Connect
In 2025, we have awesome tools to make connections feel more real:
- Live videos let you chat with followers in real-time
- Augmented reality (AR) creates fun interactive experiences
- Smart technology helps send personalized messages that feel friendly, not robotic
Track How Well You’re Connecting
You can tell if you’re building real connections by watching:
- How many people like and comment on your posts
- What kind of comments you’re getting (positive or negative)
- How your follower count grows over time
- What your followers say when you ask for feedback
Watch Out For These Challenges
Building real connections isn’t always easy. Be careful not to:
- Let computers do all your talking for you
- Post too many ads or sales messages
- Get stuck doing things the same way when trends change
Remember, the best connections happen when you’re just being yourself. As featured in Backmagazine’s social media insights, whether you’re sharing posts for fun or running a brand page, focus on being real and engaging with others. When people feel like they’re part of a community rather than just following someone, they’ll stick around and become true supporters.
Keep your content mix interesting – share fun stuff, helpful information, and occasional promotions. Most importantly, take time to really listen and respond to your followers. According to Backmagazine’s 2025 social trends report, authentic connections are what matter most in today’s social media world!
